Graphic Specifications

• Adobe Illustrator CC 2020 earlier versions (.ai)
• Adobe Photoshop CC 2020 and earlier versions (.psd)
• Adobe Acrobat PDF files* (.pdf)
• .EPS (save Photoshop .eps with “JPEG maximum quality”)
• .JPG (save with highest quality setting)
• .TIF (save with LZW compression)

*PDF must be saved with “Preserve Illustrator Editing Capabilities” checked otherwise banding and clipped images will occur.

• Fonts / Text – set type in InDesign or Illustrator, not Photoshop.
• Supply your fonts or convert fonts to outlines. Please note we cannot edit text that is converted to outlines.
• Scale your file at 100%. If not possible, set scale at 50% or 25% and indicate the actual size and scale in your file.
• Images should be a minimum of 100 DPI at final size.
• Link (don’t embed) images in InDesign or Illustrator and supply the links.
• Embed your working colour profile in your files.
• Transparencies or Gradients used in Illustrator sometimes create unknown printing results. See below for more info.
• Specify critical colours as Pantone swatches from the Pantone Solid Coated swatch book within your application.
• Include a minimum 1/8″ bleed.  Some products require more bleed; please confirm before setting up your files.

At the finished output size, use the following resolutions as a guide:

• Banners 75-150 dpi
• Decals 300 dpi
• Point-of-Purchase graphics 300 dpi
• Trade show graphics 150-300 dpi
• Vehicle graphics 150-300 dpi
• Window, wall or floor graphics 75-150 dpi

• Digital printing processes convert Pantone and RGB colours to CMYK
• Files may be sent in CMYK (with Pantone #’s noted), RGB (with profiles embedded)
• When specific colour matching is desired you must supply a CMYK composite quality printout, original images and/or PMS colours.

Gradients are smooth blends from one colour to another. They can add depth and visual interest to a design. Producing smooth gradients without noticeable abrupt changes in colour (sometimes referred to as ‘stepping’ or ‘banding’) can be sometimes be difficult, depending on several factors:

• The amount of colour shift vs. the length of the gradient
• The output device and media type
• Other elements in the file (transparency, blending, etc.)

In general, gradients created in Photoshop are more reliable, but can increase your file sizes significantly.

We accept files supplied on CD, DVD or by Email (under 8MB)

Compressing large files can make file transfer easier (.zip, .sit) For larger or multiple files, please call or email us for details.

We use www.wetransfer.com to easily transfer large files. It’s an easy process and no sign-up is needed.